The other side of Marketing that is being Overlooked!
When Brand Managers speak of Marketing or Advertising, what comes to their mind is the picture or the image. Very few would study on the other parameters of a campaign. This has happened with most of the brands and it is only a creative agency consisting some professionals with deep aesthetic sense would be able to relate to my communication. Campaign are over-priced by the content curator or producer because it involves other factors of production. I have always emphasised on quality video and sound-engineering because video content is one of the most interactive method of branding.
Sound-engineering for a TV or Radio Ads won’t be a hassle because arrangement is under control unlike an outdoor sound-arrangement, where one needs to keep on conducting several tests from different angles. TV or Radio Ads with better sound quality would work well among smartphone users because of the quality headsets every smartphone users owns.
You can find the list of some Ads rated by users worldwide and I’m one of those users who aren’t surprised keeping the parameters of a campaign in mind as well as the quality of content. You can find it from the link below:-