There is Nothing Wrong if you Can’t Afford!

  1. Having a retail outlet in Laitumkhrah or Police Bazaar doesn’t guarantee sales or profit.
  2. Sales happen only if you have been into it and customers keep coming towards you.
  3. You need to reach out to your customers and engage with them. For instance, if you have a Dhara design outlet or Bouquet design studio, you need to engage a lot through facebook or instagram paid promotion if you can’t afford to lease a retail space in Laitumkhrah or PB. The best branding campaign you can do is to showcase your design during the festival, such as “Shad-suk Mynsiem” or “Nongkrem Dance”. This would work wonders if people and attendees admire your work.
  4. For instance, if you are a Bakery artists and want to sell your cookies, you need to reach out to every confectionary stores around somewhere in Malki, Mawlai or Rynjah. These are few local commercial hubs even if they turn down your offer, keep on reaching out to other stores. Out of every 20 outlets who turned you down, you would at least have 1 outlet who seek to try your cookies. This is a part of sales pitch that you are doing for your business.

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